Privacy Policy

This Privacy Policy explains how Heritage Trails handles personal data in connection with its website, inquiries, and guided culinary and market tours. It describes the types of information we collect, the purposes for which we use it, when we share it, and the choices and rights available to you.

Effective Date As stated in policy
Scope All users of our services
Questions Contact
01

Data We Collect

We may process identification and contact details, booking and payment information, dietary preferences or restrictions you choose to provide, group size and date preferences, communication records, and limited technical data such as device or browser information. Where needed for a private culinary route or related guided experience, we may also process meeting point details and route preferences shared during consultation.

The categories collected depend on booking, inquiry, and tour participation activities.
02

How We Collect Data

We collect data when you submit a consultation request, contact us by email or phone, make a booking, provide dietary or route information, or communicate with us about a tour. We also receive data from payment processing, booking administration, and basic website analytics or security tools that record how the site is used.

Most information comes directly from users, with some data generated during site and booking use.
03

Cookies We Use

Our site may use essential cookies to support core functions, preference cookies to remember basic settings, and analytics cookies to understand site performance and usage patterns. Cookies are used for security, session management, and limited service improvement, and they are not used to collect more information than is reasonably needed for those purposes.

We use only standard categories of cookies for site operation and measurement.
04

Cookie Controls

You may manage cookies through your browser settings and, where available, through on-site preference tools. Blocking or deleting cookies may affect site functionality, including form submission, session continuity, and basic performance measurement.

Cookie settings can usually be adjusted in the browser, and some features may not function fully if cookies are limited.
Privacy Office

Contact Information

Privacy email
Privacy phone
+853 6651 6617
Mailing address
Rua do Almirante Costa Cabral, Santo António Macao
Privacy contact
01 · Purpose

How We Use Data

We use personal data to respond to inquiries, arrange date and group requests, confirm dietary information, check venue availability, prepare route and tasting confirmations, process booking payments, coordinate meeting point check-in, and deliver guided tasting walks. We also use data to manage customer support, maintain records, improve service planning, protect against fraud or misuse, and meet legal, accounting, and security obligations.

Processing is limited to operational, administrative, and compliance needs.
02 · Sharing

Service Providers and Partners

We may disclose personal data to payment processors, booking and communications providers, website hosting and security vendors, and other operational partners that support our business. These parties may process data on our instructions or as independent controllers where their own services require it, and they are expected to use the data only for the relevant service purpose.

Service providers receive only the information needed to perform their assigned functions.
User Rights

Your Rights

You may have the right to request access to your personal data, correction of inaccurate information, deletion in appropriate cases, or restriction of certain processing. You may also object to processing based on legitimate interests where that ground applies, and you may withdraw consent where processing relies on consent.

Available rights depend on the nature of the data and the applicable law.
Requests

How to Make a Request

To protect privacy and security, we may ask for information needed to verify your identity and understand the scope of your request. If a request cannot be fully satisfied, we will explain the reason where required by law.

Requests are reviewed before action is taken to confirm identity and legal basis.
Data Retention

Data Retention

Booking, payment, and communication records are retained for the period needed to manage the service, resolve disputes, meet accounting or tax obligations, and maintain business records. When data is no longer required, we delete it, anonymize it, or otherwise restrict it in line with our retention practices.

We keep personal data only for as long as needed for the relevant purpose or legal requirement.
Policy Updates

Policy Changes

The updated version will apply from the date it is posted unless a different effective date is stated. Where changes are material, we will take reasonable steps to draw attention to them through the website or direct communication if appropriate.

We may revise this policy when our practices, services, or legal obligations change.